Demystifying Entrepreneurship

In this course, Kimmy Paluch, a venture capitalist, computer scientist, and experienced entrepreneur, teaches the fundamentals of entrepreneurship. She covers how to create a culture of experimentation, build a business model and team, refine your product and marketing, and strengthen your product-market fit. Kimmy emphasizes the grit and persistence underrepresented founders demonstrate and shares her own story of breaking down barriers as an entrepreneur and investor. Throughout this course, Kimmy will show you how to short cut your learning to focus on the most pivotal aspects of building a business.

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Read the Q&A with Kimmy on Impact Entrepreneur:

Demystifying Entrepreneurship for Overlooked Founders

Course curriculum

1. 1.0 Pre-course Survey
2. 1.1 The Problem
3. 1.2 Seeing the Need: Kimmy’s Journey
4. 1.3 Challenges and Opportunities for Diverse Founders
5. 1.4 Qualities of a Good Founder
1. 2.1 What is a Culture of Experimentation
2. 2.2 The Importance of Rigor
3. 2.3 Finding Your Target Customer
4. 2.4 Finding Your North Star Metric
1. 3.1 Learn the Landscape
2. 3.2 Financial Models
3. 3.3 Building Your Team
1. 4.1 Tactical Tools: Product
2. 4.2 Developing a Minimum Viable Product (MVP)
3. 4.3 Iterating and Feedback
4. 4.4 Analytics
1. 5.1 Tactical Tools: Marketing
2. 5.2 Defining Your Message
3. 5.3 Reaching Your Target Customer
4. 5.4 Brand: Three Words Exercise
1. 6.1 and 6.2 Measuring Product-Market Fit
2. 6.2
3. 6.3 Engagement Metrics
4. 6.4 Scaling at the Right Time
1. Where to go from Here
2. Post-course Survey
1. Isha Esthetics
2. The Girls Company
3. Maize Tacos
4. Iron Chest Master
1. Workbook

About this course

Free
31 lessons
3.5 hours of video content
Workbook

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